One of the best and most effective ways to develop your own business or your own profile in the organisation you work for is to grab every opportunity you can to present yourself to an audience.  This might be your colleagues with a project proposal that you are working on, it might be a networking event where you are showcasing your organisation, whatever the reason it is YOU that is being seen by the audience. This is a great selling opportunity.

So YOU are the most important part of that presentation so YOUR preparation is crucial to your success. In the last few weeks I have seen someone miss such a golden opportunity to do this by, what appeared from the audience viewpoint, as a complete lack of preparation, an inability to present effectively and thus give themselves and their organisation a shocking image to the audience (which numbered around 100!!!).

So please think about some of the fundamentals:

Can your slides and all the data on them be read from the back of the room? Do you know the information that you are presenting well enough to answer detailed questions on it?  You need to engage with the audience, so look at them, not the slides!! Remember that audiences will pick up on words that you say  regularly….’ok’ is probably the most obvious!!  This presenter said it 54 times in 45 minutes, and yes I was counting!  Finally DO some homework on your audience, find out what they want form the session and make sure the session, its title and content are all related & relevant, you do not want to waste people’s time.

You only get one chance to make an impression….I know its a cliche, but it is right.  I watched this presentation for a cringing 45 minutes and would not recommend either the speaker or the company that they represented to anyone….in fact I would actively discourage people away from them.  This is not what you want when you have this sort of opportunity, so prepare, prepare prepare!!

Thanks for listening, Suzanne Unsworth

www.rubusassociates.co.uk

One of the best and most effective ways to develop your own business or your own profile in the organisation you work for is to grab every opportunity you can to present yourself to an audience.  This might be your colleagues with a project proposal that you are working on, it might be a networking event where you are showcasing your organisation, whatever the reason it is YOU that is being seen by the audience. This is a great selling opportunity.

So YOU are the most important part of that presentation so YOUR preparation is crucial to your success. In the last few weeks I have seen someone miss such a golden opportunity to do this by, what appeared from the audience viewpoint, as a complete lack of preparation, an inability to present effectively and thus give themselves and their organisation a shocking image to the audience (which numbered around 100!!!).

So please think about some of the fundamentals:

Can your slides and all the data on them be read from the back of the room? Do you know the information that you are presenting well enough to answer detailed questions on it?  You need to engage with the audience, so look at them, not the slides!! Remember that audiences will pick up on words that you say  regularly….’ok’ is probably the most obvious!!  This presenter said it 54 times in 45 minutes, and yes I was counting!  Finally DO some homework on your audience, find out what they want form the session and make sure the session, its title and content are all related & relevant, you do not want to waste people’s time.

You only get one chance to make an impression….I know its a cliche, but it is right.  I watched this presentation for a cringing 45 minutes and would not recommend either the speaker or the company that they represented to anyone….in fact I would actively discourage people away from them.  This is not what you want when you have this sort of opportunity, so prepare, prepare prepare!!

Thanks for listening, Suzanne Unsworth

www.rubusassociates.co.uk

So here we are at the end of the third week in January and this is traditionally the time when all those resolutions that we made in our drunken or hungover state at New Year start to fall apart.  Yes we set off on our path of eating less, exercising more, spending more time with loved ones or giving up alcohol (in my case) or fags (in the case of my good friend Liz) and here we are now feeling like its really hard work, we have had Blue Monday to cope with and we need a kick up the back side…..

HERE IS THE KICK UP THE BACKSIDE:

There is a reason you decided to change a habit so ask yourself: WHY?

WHY do you want to be thinner, lighter, spend more time with loved ones,drink less, climb a mountain, make lots of money etc?

Only when you are very clear about the WHY will you be able to carry through your resolution.  One of the key reasons why you are doing this must be for yourself, your personal development, the success of your business, your role as leader; for ultimately we are only motivated by our own inner drivers….you have to want to do it!!  So you need to be clear about the WHY before you start to consider the how and when….these will flow naturally once you have clarified the WHY.

You also need to be resolute in what you are trying to achieve and be realistic about it….you can then start to manage each day, through your prioritised ‘to do’ list (see previous blog) and each small step you take will get you on the road to reaching your goal.  There is no quick solution to changing habits because you have taken a long time to build them into a habit….there are a lot of myths around 21 days to break a habit but no concrete research to back it up.  It is up to you and your motivation….maybe you need a coach to support you through this; maybe you need to write a blog or diary to help you or maybe you have great internal motivation because you have really thought about the WHY.

Don’t forget that if you are also leading/managing a team of people you need to be their coach & support in what they are trying to achieve as well because the more motivated your team are, the more effective their performance will be!

So go and spend some quiet time considering the WHY and write it down, then you can plan the how, where and when.

Thanks for your time and good luck with your resolutions,

Suzanne Unsworth

www.rubusassociates.co.uk

 

…are you spending them wisely?

Time is our most precious commodity.  As the saying goes: ‘today is the first day of the rest of your life’….so how are you spending it?

One of the best pieces of advice I ever received and therefore one that I pass onto the people I work with on the subject of managing their time is about prioritisation.  The key is to make a list….yes, yes I hear you all say: I do a ‘to do’ list but I never get it done.  Well the answer is yes, write a ‘to do’ list and then take your time to prioritise that list.

Priorities should come in three guises.  There are absolutely urgent & important/essential tasks that HAVE to be done today and these should be your A tasks.  There are then the important but not urgent tasks that should be done today, but if they are not the world is not going to end. Finally there are the urgent but not important tasks which you need to do but do not spend loads of time doing them!!  Be careful you are not wasting your time doing tasks that are not urgent and not important….you are wasting your life!!

To reduce your stress in managing ALL of those things on that ‘to do’ list spend 10-15 minutes every day planning what you are going to do that day. Do this in peace & quiet so that you can concentrate on what is important to you.  If you do this every day and yes I mean on your days off as well, you will find yourself more in control and able to spend your 1440 minutes wisely and you will get more done and feel much better about everything!

Once you are good at managing your time you will find it easier to manage other people & delegate effectively to improve their performance and productivity….but that is for another blog!

Thanks for your time, Suzanne Unsworth

www.rubusassociates.co.uk

 

 

Given the current climate this is one of the hottest topics amongst managers at every level in any size organisation. So what do you need to think about…well firstly you need to consider your own behaviour. If you are the ‘doom and gloom’ person who is skulking around your work space moaning, how do you think the rest of your team feel?

Yes you may be feeling despondent but it is your responsibility as a leader of people, at whatever level, to LEAD!! This means you need to be inspiring, encouraging, supportive and positive to your teams because your team look to you for guidance. So even if it means you have to go and rant in the cellar on your own, as I used to do when I worked in the hospitality industry, to get stuff off your chest, when you get back to your team in the workplace you are positive and up beat. I am not talking about you being completely OTT in your behaviour and it has to be part of your character but remember over 55% of your message comes out in your body language with another 38% in your tone of voice, so make sure that you look and sound motivated yourself!!

The other area to consider about motivation is about our individual drivers….what makes people come to work and do a good job. Money I hear your cry….well yes money is a driver but it is not the only one. I ask this question on a regular basis in courses that I run and so often the answers are also about recognition (in the form of praise and being noticed), job satisfaction and affiliation. So yes we need money to pay the bills and put food on the table but we also wanted to be treated as an individual and recognised for what we do and not treated as a mass of people. Therefore, as managers what we also have to consider that what motivates one person in your team will not necessarily motivate another. It is your job, therefore to to get to know our people and understand what drives them to perform well and once we know that we need to press that button regularly so that they perform even better.

Finally we are also individuals so we also need to seek out what motivates us and have that conversation with our boss so that we can get the motivation that we need to perform to our best potential,

Thanks for your time, Suzanne Unsworth

www.rubusassociates.co.uk

…as you are aware I celebrated 10 years in the training & development business as Rubus Associates earlier this month.  So to mark this occasion I decided to invest in some collateral, such as branded pens, pop up banners and other such marketing materials.

Well, what an effort that turned out to be!  Well, actually I should be truthful the company that I bought branded USB keys from were brilliant and I had the products within their given timeframe.  The same happened with the company that I got the popup banners from….great I thought this is going swimmingly!!  That was until I tried to buy branded pens….I could not believe how difficult this was.  You do a search and up they pop, 100′s of them, so you choose and then you have to scroll through endless pages until, behold a pen that you like the look of.  So what does any sensible person do?  You ask for a sample to be sent, because as it is representing your company you want it to ‘feel’ right, have the right weight etc.

So then you carry on with your life and at some point a few days later you get an email saying ‘ we are sorry but we only sell to trade’….this didn’t happen to me once but a number of times….PLEASE can you make this clear on your websites dear pen sellers!!  Eventually I find a supplier of a pen that I knew I liked so I made the relevant enquiry.  I was greeted with ‘no problem’ this is the price and we need your logo in XYZ format (I am not technical as you can tell!!).  I duly send them the logo in the required format and get on with my life.

A week goes by and I think I should’ve heard from the pen seller by now, so I contact them (please remember that I am the customer) and after two phone calls I am told that I have sent the logo in the wrong format, despite sending it in the one they requested!!  So, thanks to my techie husband, I re-send the logo and wait…..yes you guessed it, another week goes by and I have to chase again.  Third time lucky I send them what they want; why oh why could they have not spoken plain english to begin with?  Another week goes by and I have to chase again to be told ‘we cannot send you your pens until you have paid’….fair enough, but this was the first time they had mentioned this part of the process.  So I pay and wait…..yes you guessed it, I had to chase again and the pens arrived 48 hours before my birthday event, which was a whole 8 weeks since I gave them the order when they said it would take 5- 7 days. Not once did anyone bother to apologise for the delay or inconvenience….so much for customer service!!

The moral to this story…..if you want something printed for a specific event, PLAN very well in advance to make sure you are not disappointed.

Rant over!! Thanks for your time, Suzanne Unsworth

Well here I am 10 years in business!!  Despite the figures often quoted about start ups (1 in 3 fail within the first three years) I am still here and the business is doing well.  Yes there have been some roller-coaster moments but I would not change it for the world!!

As I have been running a business for a while now I am often asked for advice, suggestions and guidance for people setting off on their own.  I have to say this makes me feel REALLY old!!! However I am happy to help so here are some of those ideas for you:

  1. Keep a good support network around you of professionals.  Your Mum, other half and best friend are important but they will always be on your side. So build a network of like minded colleagues who will give you that important feedback that will be objective
  2. Always have enough money in the bank to pay the bills for 6 months
  3. Ensure you have a wide spread of revenue streams…not all the eggs in one basket syndrome
  4. Manage your time so that you are working when you have the most amount of energy and give yourself permission to have a break
  5. Set yourself goals for the day, week,month & year which are not all financially based
  6. If you cannot ask for the business then do not go into business!!
  7. Have fun…if you are not enjoying it, why are you doing it?!!
These are by no means the only ‘rules’ that I have used to be successful, nor are they in any particular order, but they are good pointers for anyone about to buy a ticket for the roller coaster!!
Thanks for your time, Suzanne Unsworth

One of the key skills any trainer needs to have is the ability to create an informative, fun and interactive learning session. But it is not only the content that you need to consider you have to think about people’s learning styles….lets be honest do you want to sit through hundreds of powerpoint slides?  That really is ‘death by powerpoint’.

Consider using group exercises based on real life case studies….make it real for people even though they are sitting in an unfamiliar room ‘on a course’.  You can tailor the study to the industry that you are delivering to with little extra preparation.  Cost of materials and your time has to be taken into consideration and some of the best exercises I use are the simplest.  Take spaghetti and marshmallows for example…a fun interactive way to get a group of individuals to work as a team on a project and all for the cost of the materials. So group exercises don’t have to cost the earth….the learning is in the discussion that you need to facilitate after the event.

When developing the material it is also really helpful if you are familiar with the venue so that you know you will have plenty of space in which to work, or not as the case may be.  So some exercises have to be table top, others need floor space and if you want to get adventurous you can think about outdoors as well!!  If you are going to do the latter please think about the health and safety of your delegates and your contingency plan for the good ol’ British weather.

Until the next time…

Every client wants to see, in writing, what you are going to deliver to their people…a proposal of your services, the costs and most importantly the benefits of giving you the business.
This proposal is often based on the information gained from the initial meeting that you have had with the client; the facts you have gathered from your conversations that led to the meeting and the research that you have done on the company.  If you fail to pick up on key messages at any of these stages you may have missed vital clues your competitors have picked up on, thus giving them the advantage not you.
So your proposal should be:
  1. Informative & reflective of the details that you have ascertained…repeat back the key facts that you have identified which will confirm you are both on the same wavelength
  2. Facts…be careful that you present facts as facts and your opinion as your opinion.  To ensure that you remember these key points make sure you always take notes at every meeting be it face-to-face or on the phone
  3. Fully costed…there is nothing worse than receiving a proposal with items that will cost not either covered or mentioned.  A classic here is not disclosing costs of specific materials or what you mean by expenses…your client is not daft so be clear!
Remember this is the not the end of the process but the beginning of a, hopefully, long and prosperous relationship so it is worth the investment of your time and energy!

It is interesting when you speak with a client how optimistic they are in their thoughts about how a training programme will be rolled out into an organisation.  One year a client, in June, asked me to run 6 workshops in July because everyone had to have the training by August 1st….I was still delivering the sessions in October.

This was not due to my bad diary management but people who are planning a training programme do not realise how important the logistics of an event are.  You have to consider:

  • Availability of the venue and not just any old room, but one with natural daylight and plenty of space for the delegates
  • Time of year for holidays and for operational peaks
  • People need notice for courses, especially if it is more than one day out of work, so that they can schedule their work and organise their team.
  • Optional dates are much better to ‘sell’ than the phrase ‘you must go on this course’.  Imagine what it is like for us trainers if the delegates don’t want to be there!!
  • Managing cancellations and re-arrangements especially if it is a mandatory programme has to be done effectively; again this is a big logistical issue that organisations have to consider
  • Minimum & maximum delegates on a course are critical to the success of the learning event and us trainers will develop the programme around those key numbers.  It is very hard to run a course for only three people if it was designed for twelve
So if you are arranging a training programme or about to meet a client to arrange to deliver one please consider the above (not exhaustive but a start) so that you can ensure that the investment is not wasted.
Lets talk again soon, Suzanne Unsworth
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